Guests Remain Unaware of Hotels' Green Programs, Study Finds

Although nearly three-fourths of hotel guests in North America willingly participate in environmentally friendly programs offered during their hotel stays, many guests remain unaware of whether these programs are offered at the hotel property, according to the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Study.

When guests were asked if their hotel had conservation programs in place, 63 percent of guests answered yes, while 8 percent said no, and 29 percent indicated that they didn't know. When they are aware of a hotel's environmentally friendly programs, 73 percent of hotel guests indicate they participate.

Of the 27 percent of hotel guests who are aware of hotel environmentally friendly programs and choose not to participate, 86 percent indicate that they would take part if offered a reward for doing so. However, this number declines to 83 percent among guests in the Pre-Boomer generation and drops to 33 percent among Pre-Boomers staying in luxury hotels. Willingness to participate is much higher among luxury hotel guests in other generational groups - 87 percent of Baby Boomers, 95 percent of Generation X, and 79 percent of Generation Y.

The study also finds that providing a non-smoking environment continues to be important to hotel guests. Overall, 82 percent of guests say they prefer a smoke-free hotel environment, including public areas and guestrooms. This number is up from 79 percent in 2006.

Now in its 11th year, the study measures overall hotel guest satisfaction across six hotel segments: luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget, and extended stay. Seven key measures are examined within each segment to determine overall satisfaction: reservations, check-in/check-out, guest room, food and beverage, hotel services, hotel facilities, and costs and fees.

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This page contains a single entry by published on July 25, 2007 6:53 AM.

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