'Seventy-five percent of survey respondents said it is important to them that the hotel where they stay follows 'green practices,' and those surveyed are more than willing to do their part,' said David McAleese, CEO of A Closer Look. 'In recent years, Americans have become more environmentally aware, and thus have changed their behavior and the expectations of businesses they support.'
The majority of respondents are happy to reuse towels during part of their stay and say hotels could be doing more to help the environment. Many hotels have long been offering the option of reusing towels during a guest's stay, and 69% of people interviewed said they were given the option during their most recent hotel stay. Of those who were offered the option of reusing towels, 40% reused their towels for one day, 24% reused them for two or more days and 19% reused some of the towels and requested replacement of the rest. Only 16% of respondents said they requested new towels daily.