Hotel Indigo will celebrate Earth Day 2008 by announcing its partnership with Earth Share, a nationwide network of the country's most respected environmental and conservation organizations. It is the first partnership of this kind for the brand and will serve as the foundation of Hotel Indigo's commitment to the environment through implementation of sustainable building practices, hotel operating procedures, guest-engagement activities and community-related and charitable giving events.
"Hotel Indigo is beginning its journey of environmental commitment and is proud to have Earth Share's support in this first of many steps for the brand. Earth Share's member groups represent the most respected and responsible environmental and conservation organizations in the country - including the National Wildlife Federation, The Nature Conservancy, Rainforest Alliance and World Wildlife Fund," said Gayle Jett, Director, Brand Management, Hotel Indigo. "Hotel Indigo is proud to join this illustrious group as Earth Share's lodging partner."
The brand has made a 21-month commitment to help Earth Share raise money to support the organization's mission of environmental stewardship, and Earth Share will also assist in cultivating and amplifying Hotel Indigo's sustainability efforts through consumer and employee education.
Hotel Indigo's sustainability efforts include:
Developing forward-thinking environmental business practices such as a water and waste reduction programs, use of eco-friendly cleaning products, on-property recycling programs and the use of 100 percent biodegradable food-service containers
Increased involvement in community environmental initiatives through individual hotel activities
Expanding menu selections to include more natural and organic ingredients, partnering with suppliers who use natural ingredients with no additives or phosphates and encouraging hotels to buy locally when it makes sense
Enhancing the brand Web site to include information on Hotel Indigo's sustainability efforts and consumer action programs
"We were impressed by Hotel Indigo's mission to seek ways to give back to the communities where its properties reside," said Renny Perdue, Executive Vice President, Earth Share." "We are excited to support them in their journey of education and action to reduce the brand's impact on the environment."
The Hotel Indigo brand is expanding throughout North America, with 14 locations open and more than 60 under development, either in the pipeline or in final negotiation. For more information on Hotel Indigo, or to make reservations, please visit http://www.hotelindigo.com/.
About Hotel Indigo
The newest member of the IHG family, Hotel Indigo is the industry's first branded boutique hotel experience. Hotel Indigo artfully combines the conveniences and consistencies of a brand hotel with the design cache and service personality of a boutique at an affordable price. It is uniquely designed to appeal to guests who desire affordable luxury, personal service and an alternative to traditional hotels without sacrificing any of the business amenities they have come to expect. Renewal is the soul of Hotel Indigo's retail-inspired design concept - thoughtful changes that are made throughout the year to keep the hotel fresh. Guestrooms feature signature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage. From relaxed café dining to high-style rooms - Hotel Indigo creates an intriguing, warm and inviting environment for guests (http://www.hotelindigo.com/)
More about Earth Share
Earth Share supports a nationwide network of the country's most respected environmental and conservation organizations and offers a simple way to care for our health, water, air, land and wildlife. Earth Share's mission is to engage individuals and organizations in creating a healthy and sustainable environment. Earth Share is dedicated to supporting the vital state, national and international organizations working to protect the environment and our well-being every day. For more information, visit http://www.earthshare.org/ or send email to firstname.lastname@example.org
One Environment. One Simple Way To Care For It.